By 2015, eMarketer forecasts there will be over 26 million senior internet users in the U.S. By 2030, when tech-savvy baby boomers will mature into this demographic, the US Census Bureau predicts nearly one in five Americans will be seniors — a citizen demographic that cannot be ignored.
So what does this mean for longer term care and retirement homes? Like restaurants, senior living facilities will need to keep close tabs on their online reviews, rankings, and "google-ability".
1) Review are crucial. About 87% of U.S. consumers trust local businesses after reading positive online reviews.
2) Dozens of senior care facility directories are popping up all over the internet. If you're not on the list, you will most likely go unnoticed.
3) According to HubSpot (2012), 75% of users never scroll past the first page of search results. Talk about pressure.
Meanwhile, games like bridge, shuffle, and dominos will be hitting the shelf, while e-readers, I-pads, and outlets will become a hot commodities.
Where do you see the future of long term care and senior living communities? Will admission decrease or increase over the next 15-20 years?